Helping to break the habit of bad posture

A new solution for a modern problem

The NHS and leading experts widely accept that the cause for 90% of all low back pains stem from; 


  • bending awkwardly
  • lifting, carrying, pushing or pulling incorrectly
  • slouching in chairs
  • standing or bending down for long periods
  • twisting & over-stretching
  • driving in a hunched position 

Yes - incorrect back use and poor posture, something that Adam has know for a long time. When you think about it, it's not surprising that we suffer back pains. The human body has not changed much since the time of the cavemen but the world in which we live today is vastly different.

Today we are living more than twice as long and dealing with computers, cars and a more sedentary lifestyle. Our spines were not designed for the lifestyle in which we sit at computers all day, run marathons or spend hours gardening and this all contributes to the problem of lower back pain. Most of us would acknowledge that we do not sit correctly or bend from our knees but these two activities, constantly repeated many times a day, are what combine to weaken and strain our backs.

PosturePlast has been clinically designed to only allow the spine to move as it was intended and not how the modern world dictates. Importantly, PosturePlast retrains your back to move correctly, even after you have removed it.

PosturePlast in action


Adam says: PosturePlast contains no medication so it can be worn when driving or by pregnant women. It’s also discreet - unless you tell them, nobody else will know that you’re wearing it.